Scholarship Fellowship Recognition Weekend
- Adjectives: Clean, classy, sophisticated, and smart.
I developed the comprehensive visual identity for the 2012 Scholarship Fellowship Recognition Weekend focused around the event tagline, "Your gifts open the doors to a Notre Dame education." This was a 15 piece campaign focused at two separate giving levels. This required accurate, consistent placement of organic, varied data. Scholarship Fellowship connects students and their specific donor(s) over this weekend, giving a unique experience to both student and donor. As you can conclude, this was a very high profile piece whose target audience was amongst the most important on campus.
Valholla Meade is a young company with a unique niche in the wine and liquor industry. Valholla, from Norse mythology, is a resting place for viking warriors. Meade is an ancient, honey-based, alcoholic beverage with many historical connections; the most notable connection being with the Norse or viking culture. This logo shows my ability to communicate a complex idea with little imagery. The logo communicates horns, which were worn by vikings and served as an ancient drinking cup, used only by royalty. In the counter space of the horns, a classic wine glass appears, making a connection between an ancient drink and it’s modern equivalent, Valholla Meade.Branding2012
This is a logo concept for a fundraising campaign centered around the purchasing or gifting of custom shamrocks grown only on campus. The logo design is focused at high-end university benefactors and through color and form, connects with a unique place they cherish, the University of Notre Dame du Lac.Branding2012