This mark utilizes speech bubbles to emphasize ST’s communication abilities. Information technologies are focused in large part on information communication, and how to best communicate quickly. Talk bubbles are an easily recognized symbol of communication, and the two talk bubbles unite to not only highlight the “IT” in your name, making it easy for the audience to understand what you do, but also to make your logo literally two parties having a conversation focused on IT. This expresses that you can communicate with clients to understand their needs and be understood by them, without talking over their heads.